Ego Maduekwe founded the ADA by alter Ego label as an offshoot of her Alter Ego label in 2009.

Trained as an architect she developed her signature style as an avid student of the unacknowledgedinfluence of Nigerian and African culture in modern life.

Today, the ADA label is renowned for itsfeminine, ready to wear that prioritises Nigerian influenced prints, craftsmanship and tradition.

Each collection emphasizes easy to wear feminine cuts, impeccable local craftsmanship, signature drapingand impeccable tailoring.

Expect easy silhouettes in signature modern African prints and detailing.